Design Consulting for The Guild Theater
The Problem:
The Guild is a movie theater converted into a state of the art concert venue located in Menlo Park. Since their opening, they have struggled getting young people to attend their events.
Our Task:
Get more young people to attend their events.
Needfinding
We began by needfinding which led us to our target user.
Insight
We identified a key problem,
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which led us to this insight.
Prototyping and the Pivot
After prototyping and testing, we did not get the feedback we had hoped for. So, we went back to the drawing board. With only a few weeks left on our project, we decided to pivot to a new target user.
The Final Solution
We finally landed on a battle of the bands as our concept to help The Guild Theater increase attendance from young people in the area.
Implementation
Our team was honored that The Guild Theater chose to implement our idea and host a battle of the bands between Santa Clara University and Stanford University.
Image from “Battle of the Bands Rocks Guild Theater” by Rhiannon Briggs and Samantha Stahl